The Christmas Tree Promotion Board is a national research and promotion program whose mission is to share the benefits of fresh Christmas trees with consumers through promotion and public relations, while engaging in research to better serve our customers and growers.
On January 15, 2015, USDA Secretary of Agriculture, Tom Vilsack appointed the 12 member board that is leading this program. The board is made up of Christmas tree producers representing production in the east, central and west regions of the U.S., along with an importer member.
Christmas Tree Promotion Board:
Christmas Tree Promotion Board Officers:
Through a process of strategic planning, the board has developed both vision and mission statements that will serve to guide the board and its committees in all future decision-making; with all activities and resource allocations being held to the standard of these guiding principles.
Vision Statement – The Christmas Tree Promotion Board will enhance the value and demand for cut Christmas trees creating and increasing opportunities for growers, importers and others in the industry.
Mission Statement – The CTPB is focused on improving the future of the industry by increasing the value and demand for cut Christmas trees through promotion, research and education.
Although the board has responsibility for all decision-making for the program, much work will take place at the committee level; engaging more Christmas tree producers from around the country. The committees will work in their assigned areas and offer their best recommendations to the board.
Promotion Committee – The Promotion Committee is chaired by Jim Heater and will be responsible for planning and implementing promotional programs. They plan and recommend public relations and promotional programs and agency partners to the Board and execute approved programs.
Research Committee – The Research Committee is chaired by Jim Rockis and is responsible for planning and implementing all research programs. This research could include consumer research, product research and more.
Committee Members: Yet to be named
Industry Relations – The Industry Relations Committee is chaired by Betty Malone and is charged with undertaking all industry communications. The committee will engage with growers and importers across the country through direct mail, industry publications and electronic media.
Governance – The Governance Committee is chaired by Rex Korson and is responsible for developing policy recommendations for the board. This includes the development of bylaws and a detailed policy and procedure manual.
Finance Committee – The Finance Committee manages the board’s financial planning and records. They are responsible for developing and recommending annual budgets, providing financial reports to the CTPB and USDA and securing loans as needed.
The Christmas Tree Promotion Board has contracted with Tim O’Connor and Marsha Gray to serve as the management team for the Christmas Tree Promotion Board. Tim serves as the Executive Director and brings a wealth of knowledge in the area research and promotion orders; with 25 years of leadership as the CEO of Avocados from Mexico, President and CEO of the United States Potato Board and Executive Vice President/CEO of the Illinois Beef Association. Marsha serves as the Director of Industry Communications and Program Coordination and offers 23 years of association management experience, including more than 14 years as the Executive Director of the Michigan Christmas Tree Association.