With the long-term goal of increasing demand for fresh-cut Christmas trees, the CTPB continued with the campaign theme; It’s Christmas. Keep it Real.
This 9 minute video provides a summary of the 2018 promotional campaign, including campaign highlights and reach results.
And while you’re at it, check out the campaign summary video from 2017:
The science behind growing and caring for Christmas trees can have long-ranging impacts on the industry. That’s why the Christmas Tree Promotion Board has invested or committed more than $600,000 in a slate of research projects designed to benefit the entire industry.
The projects that are currently receiving CTPB funding range from having the potential to make a grower’s life a little easier to completely transforming a grower’s operation. CTPB funded projects include:
Request for Proposals
The CTPB announced their request for Christmas tree research grant proposals for 2019_2020 fiscal year funding. The purpose of the Christmas Tree Promotion Board Competitive Research Grant Program is to establish and conduct research with respect to the image, desirability, use, marketability, quality, product development or production of Christmas trees; to the end that the marketing and use of Christmas trees may be encouraged, expanded, improved, or made more acceptable and to advance the image, desirability, or quality of Christmas trees.
Research means any type of test, systematic study, investigation, analysis and/or evaluation designed to advance the image, desirability, use, marketability, quality, product development, or production of Christmas trees, including but not limited to research related to cost of production, market development, testing the effectiveness of market development and promotional efforts, new species of Christmas trees and environmental issues relating to the Christmas tree industry.
Our approved research budget for the 2019_2020 fiscal year is $200,000. Proposals will be accepted on or before July 12, 2019. Keep in mind; emergency project funding may be available at any time if an unexpected need arises in your area.
Priorities set for this grant cycle funding include but are not exclusive to:
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