Christmas Tree Promotion Board

To support the mission of creating greater demand for fresh-cut Christmas trees, the CTPB has funded a promotional campaign in each of the last five holiday seasons; 2016 – 2020.  Millennial moms (and dads!) have been identified as our target market because our research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.

This past season, our research suggested that consumers’ response to the pandemic would drive the popularity of real Christmas trees.  This short “highlights” video is a fast-paced and entertaining review of our 2020 campaign….enjoy!

2020 Campaign Quick Links

	Our New Website • Homepage • Retail Locator • Tree Variety Guide
	Press Coverage • Good Morning America • Today Show • NBC Nightly News • All Press
	Content Partners • How Does It Grow? (TrueFoodTV) • Dad, How Do I?
	Social Media • Campaign Facebook Page • Campaign Instagram Page

Past Season Recaps