Christmas Tree Promotion Board

Promotion

To support the mission of creating greater demand for fresh-cut Christmas trees, the CTPB has funded a promotional campaign in each of the last three holiday seasons; 2016, 2017 and 2018.  Millennial moms (and dads!) have been identified as our target market because our consumer research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.  Social media channels have been the primary message delivery vehicle as it very effectively reaches this market. 




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