Christmas Tree Promotion Board

Promotion

To support the mission of creating greater demand for fresh-cut Christmas trees, the CTPB has funded a promotional campaign in each of the last five holiday seasons; 2016 – 2020.  Millennial moms (and dads!) have been identified as our target market because our research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.

This past season, our research suggested that consumers’ response to the pandemic would drive the popularity of real Christmas trees.  This short “highlights” video is a fast-paced and entertaining review of our 2020 campaign….enjoy!


2020 Campaign Quick Links

Our New Website
• Homepage
• Retail Locator
• Tree Variety Guide

Press Coverage
• Good Morning America
• Today Show
• NBC Nightly News
• All Press

Content Partners
• How Does It Grow? (TrueFoodTV)
• Dad, How Do I?
Social Media
• Campaign Facebook Page
• Campaign Instagram Page

Past Season Recaps



Resources: