To support the mission of creating greater demand for fresh-cut Christmas trees, the CTPB has funded a promotional campaign in each of the last five holiday seasons; 2016 – 2020. Millennial moms (and dads!) have been identified as our target market because our research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.
This past season, our research suggested that consumers’ response to the pandemic would drive the popularity of real Christmas trees. This short “highlights” video is a fast-paced and entertaining review of our 2020 campaign….enjoy!
2020 Campaign Quick Links
• How Does It Grow? (TrueFoodTV)
• Dad, How Do I?
• Campaign Facebook Page
• Campaign Instagram Page