Promotion
To support the mission of creating greater demand for fresh-cut Christmas trees, the CTPB has funded a promotional campaign in each of the last four holiday seasons; 2016 – 2019. Millennial moms (and dads!) have been identified as our target market because our consumer research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree. Social media channels have been the primary message delivery vehicle as it very effectively reaches this market.
